Business development & client servicing

This also involves asking some big questions; what types of work would we like to do more of? How can we win those projects? How can we encourage repeat business?

I help creative individuals and companies nurture strong relationships with their current and potential clients, commissioners and collaborators. This sometimes requires encouraging a shift in mindset from project-based to long-term client relationship, or from a supplier to partner mentality. I write strategies, then move towards planning and guiding people through the steps they need to take in order to reach their business development goals. The process often starts with brand and positioning workshops to flush out and define these goals and this is combined with researching competitor behaviours and analyzing sector activity and trends.

Next comes practical new business help such as how to stay mindful of ‘distraction’ projects and instead always keep the overarching desired direction and vision in clear focus. Hands-on involvement includes pitch preparation, proposals and advice on high level, ongoing and proactive client servicing.