Marketing strategy

Nine times out of ten communications activities are done in order to attract attention that ultimately will lead to new clients, more exciting projects, customers or commissions. But to reach the holy grail, the point at which you solely rely on word of mouth to get attention and win new projects can be a slow journey. While waiting for that to happen putting in a bit of effort into marketing can help things along.

Whether you’re an artist, designer, architect or consultant, or a curator, maker or writer, we all need to think about developing a profile at some point. For some, it’s seen as a necessary evil and the sheer range of potential communications channels can seem daunting.

But before even starting to use PR and social media, launching or updating your website, and wondering which events might be the most useful , I’ll help you carefully consider exactly what your aspirations for marketing, why you’re doing it, who you want to get in front of and how much of your time it’ll take up.  Marketing enables growth but it’s important to think about the messages you’re putting out into the world, the reputation you’d like to grow and how to structure the communications activities in a way that’s manageable, realistic and most importantly, enjoyable (or at least, less of a chore).

I can deliver a comprehensive marketing and communications strategy that will:

Assess your brand by listening to the founders and key voices within the company to understand the overall brand direction and ambitions

Clarify the core messages of your offer

Make recommendations on defining language, tone of voice and the visual expression of the brand and what you do

Advise on a digital, social media and content strategy that best suits your brand’s personality

Suggest the publications and platforms that are the best fit with your stories will be the most relevant and guide media relations

Analyse the profile-building activities of your competitors

Let you know which events, organisations, networks and influencers will benefit you, and explain how to get in front of them